BAIC GROUP ENTERS THE 'TOP 500 MOST VALUABLE BRANDS IN CHINA' WITH A BRAND VALUE OF 342.959 BILLION YUAN

Recently, the 2023 "Top 500 Most Valuable Brands in China" analysis report, published by the World Brand Lab, was officially released. With a brand value of 342.959 billion yuan, BAIC GROUP ranks 21st among Chinese brands and maintains its position as the 3rd in the Chinese auto industry. This represents a substantial growth of about 22.4 billion yuan compared to last year's brand value.

The "Top 500 Most Valuable Brands in China", which has been published annually for twenty consecutive years, is a report based on financial data, brand strength, and consumer behavior analysis. BAIC’s strong performance over the past cycle fully verifies the effectiveness of its high-quality development strategy, which focuses on building brands around customer needs, empowering brands through technological innovation, and extending brands through open cooperation.

As BAIC high-end, intelligent new energy brand, ARCFOX, through product iteration, technological advancement, and enhanced services, has achieved continuous growth in sales and reputation, meeting the high-quality, diversified modern lifestyle needs of its customers.

At the 2023 Shanghai Auto Show, BAIC made a renewed start, planning for the future around the three core needs of its customers: "family, outdoors, fun." These will be divided into three series: "Joyful Wild Exploration, Joyful Outdoor Experience, Joyful Stylish Journey," focusing on "brand value, brand recognition, product layout, user experience" in all dimensions for "NEW" Strategy.

Foton Motors continues to lead the Chinese commercial vehicle industry, with cumulative sales breaking through 11 million vehicles, setting a new global record for commercial vehicles. In the future, Foton Motors will continue to strategize globally, aiming to reach overseas sales of 150,000 vehicles by 2025.

In January 2023, BAIC's commercial vehicle division launched a new brand, Beijing TruckBAIC TRUCKS, with a product structure covering three major platforms. In March, the first Beijing BAIC Truck rolled off the production line. By May, the all-new generation of mid-to-high-end Beijing BAIC Digital Trucks was launched globally.

In the joint-venture brand sector, Beijing Benz, as a representative of high-end manufacturing, further expanded its new energy product lineup, continuously providing Chinese consumers with products and services consistent with Mercedes-Benz global standards. Fujian Benz celebrated its 16th anniversary, delivering superior quality and luxury charm of the three-pointed star badge to customers worldwide. Beijing Hyundai officially launched the "2025 New Journey Plan", clearly stating it will make efforts in the three major areas of product transformation, brand renewal, and service innovation.

In the future, BAIC will consistently provide consumers with high-quality products and services and continue to focus on customer needs and leverage technological development, promoting a collaborative upward force in the brand matrix.