BAIC Global

BJ60 Expands its Presence in Dubai with “Xide of Delight” Launch Event

DUBAI, The United Arab Emirates –

DUBAI, The United Arab Emirates –

On December 15th, BAIC hosted a launch event at Kempinski The

Palm, marking the official launch of the BJ60 in the global market.

The launch event attracted over 150 individuals, including representatives

from the Chinese Embassy in Dubai, members of the UAE royal family,

and renowned medias from the Middle East. The event radiated energy

and anticipation, with guests offering commendations for the BJ60's

innovative design and cutting-edge technology.

The Consul General of China in Dubai, 
H.E. Li Xuhang extended warm congratulations to BAIC. 
Having personally experienced the BJ60, 
H.E. Li spoke highly of the vehicle and was impressed
 by the performance, design, and innovation of the BJ60.
 H.E. Li also emphasized the significance of this launch
 for further enhancing the presence and reputation 
of the Chinese automobile industry in the UAE market, 
and also played a positive role in the economic 
and cultural exchanges between China and Arab countries.

"This event not only exemplifies Dubai's dynamic nature

but also our deep commitment to fostering strong

economic and commercial connections between the

UAE and China."

H.E Marwan Alshaali, Chairman & Founder

of Al Shaali Moto expressed in his speech.

The trade relationship between China and the Middle East

has a rich history spanning over two thousand years.

Chinese individuals began engaging in visits and trade

with Middle Eastern friends through the overland Silk Road

and the maritime Spice Route.

As one of China's leading automotive companies,

BAIC has actively entered the Middle Eastern

market since its establishment and has been

prioritizing the Middle East as a crucial strategic market.

“That is why we have selected the

Middle East as the primary overseas launch

market for our flagship new product,

the BJ60." Nanhua, YANG,

the Executive Director & CEO

of BAIC INTL, stated in his speech.

BAIC's launch event also let media representatives captivated. The innovative and stylish design of this model is undoubtedly a standout feature, leaving a lasting impression

on all who witnessed its unveiling.

From its exterior design to interior features, the

BJ60 exudes a unique charm that perfectly

resonates with Dubai's high-end taste.

With its outstanding off-road capabilities including

part-time four-wheel drive, three differential locks,

1-12 grade crawl control system, and non-load-bearing

body structure, the BJ60 ensures excellent performance

in off-road conditions.

On the other hand, its urban

comfort features such as the four-wheel independent

suspension system, spacious interior, ADAS, and incredibly

quiet cabin create a tranquil and comfortable driving

experience in the city. The BJ60 perfectly combines

off-road capability with high-quality urban driving,

providing the best experience in different conditions.

four-wheel independent

suspension system

three differential locks

1-12 grade crawl control system

spacious interior

BAIC has always adhered to a user-centric brand philosophy,

providing consumers with a driving experience and service

beyond expectations through its unique brand elements

and well-defined mission.

Recognizing the needs of the target consumers,

BAIC positions its brand mission as "Make beautiful

life within reach," aiming to offer a beautiful and practical

lifestyle for challengers, pragmatists, and sharers.

Rooted in the brand's core value of "RELIABLE,"

BAIC focuses on details in the design, establishing

deep relationships with users through emotional resonance.

BAIC is not just an automobile manufacturer but a

brand dedicated to innovation and caring for user needs.

In the multicultural city of Dubai, the BAIC brand

philosophy emphasizes cultural inspiration,

integrating oriental confidence, warmth, and unique

style into product design, aligning with the diverse culture of Dubai.

With a global presence in 49 countries and regions,

BAIC has already made a mark in the global

market with well-received products and services.

BAIC's global influence has been steadily deepening.

This year has witnessed a series of breakthroughs

for BAIC, with successful market launches in several

countries worldwide. The X55II has been introduced

in several South American countries, including Argentina,

Ecuador, Mexico, Chile, Peru, etc. Additionally, in Poland,

BAIC recently (11th November) debuted three new

models: X35, X55II, and ALL NEW X7, thereby expanding

its footprint in the European market.

As the company continues to broaden its market reach,

BAIC remains dedicated to its core values, always

prioritizing innovation, customer satisfaction,

and responsible corporate practices.

The "Xide of Delight" Launch Event is not just a product

launch but a new chapter created by BAIC and the Dubai market.