BAIC BJ30 MAKES ITS MULTI-COUNTRY LAUNCH DEBUT ACROSS THE MIDDLE EAST
BAIC unveiledBJ30 and Bj60 at
the Jeddah International Motor Show
On October 29th in Jeddah, Saudi Arabia, BAIC showcased its diverse vehicle lineup at the Jeddah International Motor Show. During a press conference titled “Wild to Green”, BAIC shared its brand philosophy and development vision, while unveiling two highly anticipated models–the BJ30 and BJ60.
As one of the most influential automotive events in the Middle East, the Jeddah International Motor Show brings together major automotive brands from around the world. BAIC’s participation not only showcases its product quality, technological capabilities, and brand strength to Middle Eastern consumers but also signals an acceleration of BAIC’s global expansion strategy.
BJ30 caught everyone's attention
in Doha, Qatar
October 31st, Doha, Qatar. Following the launch of BJ30 in Egypt and its appearance at the Jeddah International Motor Show, this marks another significant strategic move by BAIC in expanding its presence across the Middle East market. The event attracted over 300 attendees, including Qatar’s industry leaders, social media influencers, and business partners.
As a hybrid city SUV with light off-road capabilities, the BJ30 caught everyone’s attention at the event with its powerful performance, spacious interior, intelligent technology features, and class-leading off-road capabilities.
In the speech, Mr. Nasser Al Rabban, President of Future Motors, the Qatar distributor, emphasized, “The BJ30 perfectly aligns with the market demands in the Middle East”. He noted that the BJ30 meets local consumers’ expectations for hybrid SUVs and sets a new benchmark in the market, promising to deliver an exceptional driving experience to Qatari customers.
BAlC's first brand store in Bahrain
BAIC celebrated the grand opening of its first brand store in Bahrain, featuring an unveiling ceremony for its new vehicle lineup. Following its successful launch in Qatar, BAIC continues to strengthen its presence in the Middle East market with comprehensive market entry activities. This expansion reflects BAIC’s commitment to deepening its international strategy by integrating local cultural elements and addressing specific regional automotive needs, ultimately serving local customers with a more personalized approach.
At this launch event, eight models–the BJ30, BJ40, BJ60, BJ80, U5P, X35, X55, and X7–will be comprehensively introduced to the Bahrain market, offering local consumers a wider range of high-quality mobility options.
At the launch event, Bahraini media and the public were highly impressed with BAIC vehicles, praising their aesthetic design, spatial layout, performance capabilities, and smart technology features.
BAlC held a grand BJ30 launch ceremony
in Kuwait
On November 18th, BAIC held a grand launch ceremony for the BJ30 model in Kuwait. The event attracted approximately 100 attendees, including officials from the Economic and Commercial Office of the Chinese Embassy in Kuwait, the GCC Regional Director, Kuwait Market Manager, distributor management team, sub-dealer representatives, local mainstream media, social media influencers, and potential customers.
At the launch event, distinguished guests jointly unveiled the BJ30. The media, social media influencers, and key opinion leaders in attendance eagerly covered the BJ30’s unique advantages in off-road capabilities, technological features, and safety design.
The event featured a lucky draw for Gulf Cup tickets, attracting enthusiastic participation from both car and soccer fans, creating an incredibly vibrant atmosphere at the venue.
With the successful launch of the BJ30 in Kuwait, BAIC has further strengthened
its market position in the region. Through exceptional product quality and premium
service experience, BAIC is committed to bringing local customers an unprecedented level of driving pleasure.
BAlC hosted a BJ30 launch event
in Dubai, UAE
On December 6th, BAIC, in collaboration with United Arab Emirates dealer AL Shaali Moto, hosted a grand launch event for the BJ30 model in Dubai, UAE. This milestone event marks BAIC’s significant step into the United Arab Emirates market, drawing considerable attention from both media outlets and automotive enthusiasts.
BAIC has established a strong brand presence and consumer recognition in the local market through its high-quality SUV lineup. This launch event marks another significant milestone for BAIC in the United Arab Emirates market, attracting numerous prominent Middle Eastern automotive media platforms and local influencers. The event generated extensive coverage of the BJ30’s highlights and unique features across both traditional media outlets and social media platforms, maximizing exposure for the BJ30’s market debut.
The launch of the BJ30 will further strengthen BAIC’s brand position in the United Arab Emirates market, as we continue to deliver high-quality and competitive vehicles to our customers. Looking ahead, BAIC is committed to expanding its presence across the GCC markets, driving sustained brand growth and development.
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